21st century's competitive marketplace lives in the shadow of a hyper-competitive spirit, which creates a combined effect of growth and malaise for new, up-and-coming ventures. With multiple companies in the same domain targeting the same consumer base for marketing their products, companies seek to widen their reach and diversify territorially, if not product-based. Like

A recent case decided by the ITAT has created unease amongst India's tax planners, whose job it is to prepare an elaborate smokescreen to hide the truth from the taxman thereby facilitating tax avoidance and at times, blatant tax evasion. Indian Courts and Tribunals, steeped in common law doctrines and overtly reliant on